The company creates a VIP section on Facebook to receive feedback about its brands.

Unilever has launched a corporate-branded Facebook page in a bid to engage more with consumers. Those who join Unilever VIP are able to voice their opinions about product development, receive rewards for advertising the company's brands and win cash for new ideas.

Unilever's brands include Persil, Surf, PG Tips, Magnum, Walls and Dove. Consumers will receive previews of advertising, branding, packaging and promotions, and will be rewarded with exclusive access to new products, money-off vouchers and invitations to VIP events. The media director at Unilever UK, Rachel Bristow, said:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in