UNIQLO’s High Line Roller Rink
A temporary open-air rink from the Japanese fashion brand debuts this summer under New York's High Line.
‘The High Line Rink – Made for All’ sponsored by UNIQLO is a new, outdoor rollerskating rink under the High Line. Designed by Diller Scofidio + Renfro and James Corner Field Operations, in partnership with HWKN, the High Line Rink is comprised of 8,000 square feet within The Lot, a temporary public plaza below the High Line at West 30th Street and 10th Avenue. Rollerskaters at the High Line Rink will also be able to shop at the glowing adjacent UNIQLO Cube.
The rink will stage regularly scheduled theme nights and other fun public activities for visitors of all ages It is open daily, from 11:00 AM to 10:00 PM Sunday through Wednesday, and 11:00 AM to 11:00 PM Thursday through Saturday, until September 26th.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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