The Paris-Orly airport in France tests out virtual agents who greet passengers and make sure they're boarding the right flight.

The Paris-Orly airport in France is testing virtual boarding agents that greet passengers as they enter through the boarding gates. The life-like 2D hologram images are projected onto a human-shaped plexiglass. The virtual agent appears with a press of a button to signal the start of boarding. The flight destination flashes in front of the virtual assistant and is accompanied by an automated message,

Bonjour! I invite you to go to your boarding gate. Paris Airports wishes you a bon voyage.

The virtual agent has had a largely positive response with amused and surprised travelers. Airport officials hope this technology will make wayfinding clearer for passengers in comparison to the traditional electronic displays.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)