Virtual Tablecloth Visualizes Menu Selection

Virtual Tablecloth Visualizes Menu Selection
technology

London’s oriental fusion restaurant Inamo St. James integrated a virtual tablecloth into its tabletops enabling patrons to visualize items on the menu as they appear projected onto the plate in front of them.

Piers Fawkes, PSFK
  • 12 august 2011

London’s oriental fusion restaurant Inamo St. James integrated a virtual tablecloth into its tabletops enabling patrons to visualize items on the menu as they appear projected onto the plate in front of them. Using overhead projection technology, the e-table engages customers with a touchscreen-like experience as they scroll through items on the menu to view them in real-time, offering an interactive dining experience where patrons can browse and order meals all from within the digital platform. Additionally, customers can also access live footage from the kitchen or hail a cab using the interactive display.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.