Want To Learn Marketing? Follow A Food Truck [Headlines]
Food trucks are becoming a cultural phenomenon. They draw long line ups that include students and businessmen and some have a cult status Twitter following. Grant McCracken explains what they're doing right.
The American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z.
We used to quiz him with focus groups and mall intercepts. But these days, he’s not sure. It’s not that he won’t tell us. It’s just that he can’t.