Whole Foods Opens Its First Wellness Club To Encourage Healthy Eating
The food retailer trials membership-only club with classes and coaching on cooking, nutrition and lifestyle.
Whole Foods, the nation's largest retailer of natural and organic food, has opened a new membership-only Wellness Club in its Dedham, Massachusetts store. Shoppers who pay a one-time fee of $199 and then monthly payments of $45 will have access to the 32 classes on offer, including courses, lectures, lifestyle evaluations, nutrition, cooking and practical techniques classes. There is also a Supper Club, cooking demos, community events, and a 10% discount on 1,000 healthy foods in the store. More Wellness Clubs will open in a handful of stores over the next few months and if they are successful, there are plans to roll them out nationwide.