Why Is Instagram So Addictive?
The Next Web alerted us to a Cambridge University Master's candidate's dissertation on the highly addictive Instagram and the behaviors of its users.
Full disclosure: our appreciation and love for Instagram is still strong. With 5 Million users (on the iPhone-only platform) at last count, the photo-sharing app continues to captivate users, brands and media properties alike. Granted, the latter two are still just starting to experiment and determine what role it can best play in their communications strategy. And we have not yet seen any user engagement/user metrics, i.e., how much time users are spending on the platform to date, how many photos are submitted on a daily/weekly basis by the average users, how has this increased/decreased over time, etc.). But the fact that Instagram continues to represent a significant opportunity is clear.