Wireless Stars Aim To Grow Egypt's Check-In Culture
Wireless Stars are building location-based apps to grow check-in culture in Cairo and Alexandria.
Wireless Stars is a six-person team based in California and Egypt. Most of them are former employees of large tech companies like Google, AdMob, and Yahoo. It includes by Dr. Maged Ghoneima, Dr. Adel Youssef (a former Google employee on Location services), and then there's Dr. Mohamed Abdelhafiz, Ahmed El Helw, Wael Nafee and Hisham Said. In a post on The Next Web, Wael Nafee is quoted:
There’s a lot of potential for services that can be delivered to customers – social, business, discounts. But people just don’t check in, and part of it is because the check-in culture doesn’t exist in the Arab world. If you look at the majority of people here, they don’t have smart phones [many don't even have GPS on their phone and data plans are expensive]. So we thought how do we solve that? IntaFeen has been released for most major mobile operating systems – Symbian, Blackberry, iPhone and Android – in order to reach the largest possible user base.