The Giant Chalkboard displays an equation in downtown New York City, inviting visitors to solve it - and determine the meaning of the formulas and associated figures.

As an example of data as storytelling and marketing, we found the Giant Chalkboard at Broome and Crosby in New York City to present an interesting challenge. The billboard features a lengthy mathematical equation consisting of several formulas – ultimately challenging passerby’s (and visitors to the site) to solve particular formulas within the equation. Both the solution to each formula and the combination of numbers themselves are related, and represent a particular ‘story.’

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in