Ad Industry’s Do-Not-Track Plan Blasted By Consumer Groups [Headlines]

Ad Industry’s Do-Not-Track Plan Blasted By Consumer Groups [Headlines]
Advertising

The Interactive Advertising Bureau's attempt to stifle consumer concern over behavioral targeting has been called into question by consumer advocacy groups.

Amelia Riley Swan
  • 19 september 2011

Top consumer advocacy groups in the U.S. and Europe have just sent this letter to top regulators on both sides of the Atlantic urging them not to be wooed by the online advertising industry’s call for law makers to keep their hands off online tracking.

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