Adidas Opens Secret Pop-Up Shops Across Europe

Adidas Opens Secret Pop-Up Shops Across Europe
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To sell its exclusive sportswear collections, Adidas opens secret pop-up stores in 6 locations across the EU.

Anna Brillon
  • 17 september 2011

Sports giant Adidas has recently come up with a brilliant sales strategy that comes as a mysterious but pleasant surprise for its clients. In Germany, Austria, and Switzerland, Adidas launched 6 pop-up stores to cater to customers who want their sportswear in a snap. Each pop-up store opened in a location that was not announced to the public. Only selected individuals were given invitations to the opening dates and venues via social networking sites.

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