AR App Lets Bloomingdale’s Shoppers Pose With NBC Stars

AR App Lets Bloomingdale’s Shoppers Pose With NBC Stars
technology

NBC and Bloomingdale's team up to promote their Fall products, with the 'Look the Part, Be the Part' campaign.

Emma Hutchings
  • 12 september 2011

Bloomingdale’s and NBC are using the GoldRun app for the iPad and iPhone to support their Fall campaign. NBC has five new shows airing soon: The Playboy Club, Whitney, Free Agents, Prime Suspect, and Up All Night. From September 8th-25th, shoppers at all of Bloomingdale’s stores across the country will be able to pose with virtual characters from these shows.

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