In Brief

NBC and Bloomingdale's team up to promote their Fall products, with the 'Look the Part, Be the Part' campaign.

Bloomingdale’s and NBC are using the GoldRun app for the iPad and iPhone to support their Fall campaign. NBC has five new shows airing soon: The Playboy Club, Whitney, Free Agents, Prime Suspect, and Up All Night. From September 8th-25th, shoppers at all of Bloomingdale’s stores across the country will be able to pose with virtual characters from these shows.

Bloomingdale’s staff armed with iPads and the Goldrun app will be available to snap photos for shoppers, or they can download the free augmented reality app themselves from iTunes.

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