Unicef blames the fact that Brits are working longer hours and as a result UK parents are buying off children with 'branded goods.'

This article titled “UK children stuck in ‘materialistic trap'” was written by Randeep Ramesh, for The Guardian on Tuesday 13th September 2011 23.54 UTC

British children are caught in a “materialistic trap” in which they are unable to spend enough time with their families and instead are bought off with “branded goods” by their parents, the United Nation's children's agency Unicef warns.

Three years ago, Unicef ranked the UK at the bottom of a league table for child wellbeing across 21 industrialised countries, by looking at poverty, family relationships, and health.

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