DC comics become readily available to download on the same day as the print version is released.

On September 1st, DC Comics changed its way comics are launched. DC made their latest 52 comic line available to digitally download on the same day as when the paper editions were released. This has created a mix of reactions both positive and negative among comic readers and enthusiasts.

On one end of the scale, fans feel that digital comics lose that sentimental and nostalgic value associated with comics in the first place. However, on the other end of the scale, comic companies feel that it's necessary for comics to become digital to keep up with the trends and integrate with modern technology to remain relevant for modern readers. Nevertheless, publishers are still dependent on retail comic outlets and even with just a loss of 20% of regular customers to digital sales could put a comic retailer out of business.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in