Audi And MIT Introduce The Road Frustration Index
The Road Frustration Index provides drivers with up-to-the-minute info on the state of roads across the US.
There are many factors that can cause daily problems on the road, so Audi launched a campaign recently out of San Francisco was created by the agency AKQA. To generate buzz and awareness of the current road conditions, AKQA brought in MIT and partnered with the SENSEable City Lab to develop the Road Frustration Index (RFI). This is a compendium of data on current road conditions such as weather, driver sentiment, number of accidents, and more — all presented in real time. One can check out the current RFI score depending on the time of day, across several cities in the US. Basically, the higher the RFI score, the more stressful or more difficult it is to drive in that part of the city at that given time.