The new feature lets readers ask questions via their Kindle or on Amazon's Author Pages.

Amazon has announced the launch of its @author program in limited beta, which lets you ask authors questions using your Kindle device and Amazon’s Author Pages. Sixteen authors are participating in the beta, including Timothy Ferriss, James Rollins, John Locke, Deborah Reed and Scott Nicholson.

To ask one of them a question, simply highlight a passage on the Kindle and type a question (100 characters or less) in the box, beginning with “@author” (e.g. “@tferriss”). Questions will be sent to authors on Twitter from the @author account and you’ll receive an email when your question has been answered. If you don’t have a Kindle, or want to ask a longer question, you can visit participating author’s individual page on Amazon and click the “Ask a question” button.

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