New York, PHEW YORK includes aromas of everything from hot dogs to horse manure.

 

This article titled “Author scents a hit with scratch-n-sniff guide to New York” was written by Alison Flood, for guardian.co.uk on Tuesday 20th September 2011 15.48 UTC

Immortalised by novelists from F Scott Fitzgerald to Joseph O’Neill, New York is set for a new literary experience this winter when the first scratch-n-sniff guide to the city will be published.

Featuring both the good (strawberry, pizza, hot dogs, churros) and the bad (garbage, sewer steam, horse manure) smells which sum up the city, New York, PHEW York was dreamed up by hotel concierge Amber Jones. “I work in Times Square and one day while I was walking to the train I got a delicious whiff of pizza. As I was was looking in the window at the pizza, deciding if I should buy a slice, I didn’t realise I was steeping in horse manure,” said Jones. “I went to the corner to make sure I didn’t get any on my shoe and was engulfed by shish kebab smoke from a food cart. It’s then I thought ‘there should be a scratch-n-sniff guide of New York’. Wha-la! The idea was born.”

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