BA Ad ‘Underlines Power Of Social Media’ [Headlines]
British Airways will launch their biggest advertising campaign for a decade on Facebook rather than traditional media.
Only a few days after advertising legend Sir Martin Sorrell publicly questioned the value of brands advertising on social networks such as Facebook, British Airways has taken the decision to launch its new advert on Facebook, rather than via the usual traditional media platforms like television or newspapers.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results