BA Ad ‘Underlines Power Of Social Media’ [Headlines]

BA Ad ‘Underlines Power Of Social Media’ [Headlines]

British Airways will launch their biggest advertising campaign for a decade on Facebook rather than traditional media.

Amelia Riley Swan
  • 21 september 2011

Only a few days after advertising legend Sir Martin Sorrell publicly questioned the value of brands advertising on social networks such as Facebook, British Airways has taken the decision to launch its new advert on Facebook, rather than via the usual traditional media platforms like television or newspapers.

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