British Airways will launch their biggest advertising campaign for a decade on Facebook rather than traditional media.

Only a few days after advertising legend Sir Martin Sorrell publicly questioned the value of brands advertising on social networks such as Facebook, British Airways has taken the decision to launch its new advert on Facebook, rather than via the usual traditional media platforms like television or newspapers.

It is one of the first major UK brands to do so and according to digital marketing experts, it quite a departure from the usual way brands use social media sites to promote their companies. Telegraph

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