Beer: The Rise Of The Can
Craft brewers are increasing the popularity of the modest "tinny".
As a Brit, I’m pretty familiar with the can – that’s how beer outside the pub tends to be bought in the UK. But where I live today, the US, beer is generally bought from stores in bottled form. Sales of canned beer represent a tiny fraction that of bottled ale but PSFK has been monitoring signals that this might all change. Craft beer companies seem to be adopting the packaging and mainstream grocers are pushing them.
Although the packaging has been in use for over 50 years in America, the image of the beer can is still generally associated with low priced, blue-collar booze. We first noticed a can sold in a more future-forward establishment when New York’s Ace Hotel opened. Then, their bar sold just one canned variety – Pork Slap – but their current drinks menu contains three canned beers including Guinness.