‘Brand USA’ Sees $1 Trillion Wiped Off Value By Rating Cut [Headlines]

‘Brand USA’ Sees $1 Trillion Wiped Off Value By Rating Cut [Headlines]

The loss of the country's triple-A credit rating caused a decrease of more than $1 trillion off the value of 'Brand USA.'

Amelia Riley Swan
  • 6 september 2011

Brand Finance, the corporate advisory group, says the value of the US brand has fallen 10pc since April to $11.4 trillion.

This still means the US brand is the most valuable in the world, reflecting its position as the world’s biggest economy, but it has been severely damaged by inflation, higher unemployment and a declining image in the rest of the world.

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