Burberry launches new fragrance with their biggest digital campaign yet.

Burberry has launched their new fragrance for women in over 150 countries, with a digital online ad campaign that utilizes social networks. Samples of Burberry Body are available through a bespoke app on the brand’s Facebook page, where they were made available exclusively to Facebook fans before anyone else. Foursquare users who are named Mayor of 21 key Burberry stores worldwide will receive a bottle of Burberry Body signed by chief creative officer Christopher Bailey between 1st-5th September.

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