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Can Kafka Subway Billboards Boost Literacy in Mexico? [Headlines]

Can Kafka Subway Billboards Boost Literacy in Mexico? [Headlines]
Luxury

One of Mexico City's largest book retailers has partnered with the transportation authority to place excerpts from a Kafka story in 13 of the city's subway stations.

Amelia Riley Swan
  • 13 september 2011

Can Franz Kafka’s short story “The Bridge” turn subway riders in Mexico City into avid readers? That’s the hope of a new literacy awareness campaign from Librerías Gandhi, one of Mexico’s largest book retailers. The bookstore has teamed up with the city’s transportation authority to place billboards, each featuring an excerpt from the story, in 13 stations along the subway’s yellow line.

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