Car Shop From Your Couch With Text Messaging

Car Shop From Your Couch With Text Messaging
technology

Automaker Ford will allow customers to receive promotional information about specific car models on their phones.

Yi Chen
  • 9 september 2011

FordDirect, a mobile service initiated by American motor company Ford, will allow consumers to receive promotion information on a specific Ford vehicle model via SMS. Now, when a potential customer sees a Ford ad on TV, they can simply text a short code from their mobile phones, along with their zip codes, and they will instantly receive back information and local deals on that particular car.

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