Car Shop From Your Couch With Text Messaging
Automaker Ford will allow customers to receive promotional information about specific car models on their phones.
FordDirect, a mobile service initiated by American motor company Ford, will allow consumers to receive promotion information on a specific Ford vehicle model via SMS. Now, when a potential customer sees a Ford ad on TV, they can simply text a short code from their mobile phones, along with their zip codes, and they will instantly receive back information and local deals on that particular car.
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