menu

Chanel Takes Over Harrods With Enchanting Installation [Pics]

Advertising

Chanel unveils its extravagant Enchanted Forest store display at Harrods to showcase its latest Autumn/Winter collection.

Yi Chen
  • 8 september 2011

 

Every single window of Harrods in London, U.K., is devoted to Chanel’s latest Autumn/Winter collection. All 23 window displays have been packed with Chanel outfits, accessories and beauty products, along with animal taxidermy, including foxes, deers, owls and even unicorns. The theme Enchanted Forest was created by Karl Lagerfeld, Chanel’s well-known creative director and the luxury brand hopes to create a French fairy-tale setting:

Enchanted bestiary, fabled mise en scenes and a subtle layering of exquisitely refined fabris.

The inside of Harrods store has also been decorated and showcase more of Chanel’s ready-to-wear collection, accessories, bags, shoes, jewelry and makeup on all three floors. The Chanel promotion will last three weeks and it is believe to have costed nearly £4 million. There will also be exclusive designs for shoppers, such as the iconic Harrods green shopping bag that will be revamped with the Chanel logo and the fashion brand’s popular metal chain handle.

Chanel

Harrods

+Accessories
+advertising
+autumn
+campaign
+Chanel
+clothes
+collection
+Design
+display
+Fashion
+harrods
+Health
+Karl Lagerfeld
+london
+luxury brand
+Make-up
+Marketing
+outfits
+retail
+store
+Style
+Winter

More in Health

Health

Smart Bandage Will Apply Wound Medication For You

Researchers have developed the smart bandage to automatically analyze and administer care to a wound

19 October 2017
Health

Hearing Aids Reinvented To Make Them More Wearable For All

Eargo believes a redesign can make an unpopular product into something desirable

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
No search results found.