Cool Hunting interviews one of the owners as well as the head chef of this environmentally-focused luxury resort, located in the Jalisco state of Mexico.

Deep in the Jalisco state of Mexico lies what for many, is a secret paradise. The coastal resort of Cuixmala, contained within a 25,000 acre nature preserve, was founded by Sir James Goldsmith in the 90s. The eco-friendly destination features beautiful cabanas, casitas and houses, along with all the amenities one would expect from an exclusive escape. From horseback riding to prop plane flying to sailing along the Pacific Coast, the resort has something to offer everyone.

While Cuixmala is the definition of laid-back luxury, the resort is far from the main focus of the area. The nature reserve is host to a group of full-time biologists, offering refuge to a number of endemic and endangered species. Since its inception, the principles of preservation and conservation have been at the forefront of the property. The land itself is a small slice of the majestic forests which originally ran down the Pacific coast. Cuixmala's current proprietors have done their best to maintain and encourage the natural ecology of the region. Beyond conservation of the landscape, Cuixmala was founded with organic farming as a key element of its success, providing guests with the freshest foods directly from the garden.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in