Japanese company Muji introduces a line of emergency kits which take into account both function and aesthetics.

As any good Boy Scout would know, it is important to always “Be Prepared,” and the Japanese products giant Muji have taken this to heart in their latest campaign “Itsumo, Moshimo” (Whenever, Whatever). With the disasters in Japan 6 months ago the idea of being ready for any event is still very prevalent in society. Muji have taped into this and in the new campaign have come up with a number of different “emergency situation kits” complete with everything you would need should the moment come.

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