Dunhill Brings Ads To Life With Augmented Reality [Video]

Dunhill Brings Ads To Life With Augmented Reality [Video]
Advertising

A new interactive campaign for the men's brand lets you scan ads to unlock additional content.

Yi Chen
  • 1 september 2011

Dunhill is a luxury menswear brand from the U.K. and is looking to drives sales of its Autumn/Winer 2011 collection by using augmented reality technology. Using Aurasma’s AR lite app, which is free to download, the user can bring up digital content just by scanning over a Dunhill advertisement with their device. The app will only work with Dunhill’s current Voice campaign, which has appeared in magazines, on billboards and other marketing spaces.

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