EBay Wishes To Appeal To A Cooler Crowd With Its Mobile Shopping Campaign

EBay Wishes To Appeal To A Cooler Crowd With Its Mobile Shopping Campaign
technology

eBay new campaign concentrates on its mobile shopping app to attract new customers and change its rep as a place to buy used goods.

Adrian Lai
  • 19 september 2011

eBay is well known for being an online auction site where you can bid on second-hand fashion items to old antiques. Over the years, however, eBay’s marketplace has transformed into one where you can purchase all-new items and the latest gadgets at fixed ‘buy it now’ prices. It has also grown from a website to a mobile shopping service with the launch of its app in 2008. In 2010, more than $2 billion worth of goods were purchased from eBay using a mobile device.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.