Ed Cotton: It’s Time To Better What We Have Rather Than Buying New

Ed Cotton: It’s Time To Better What We Have Rather Than Buying New

Ed Cotton describes the trend towards making things a little nicer and better as a way of supporting and practicing sustainability.

Ed Cotton, BSSP
  • 21 september 2011

Bain makes a great observation in its new report- The Great Eight- Trillion Dollar Growth Trends to 2020– that there’s an opportunity to make already good things, even better. It’s a reflection of the increasing wealth of the marketplace and the desire for these consumers to have fresh experiences, but also services that deliver the ultimate in convenience.

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