Ed Cotton: The Power Of Social Data
Wal-Mart recently bought a social media data company that offers the retail giant unprecedented insight into communities and consumers.
Yesterday, Wal-Mart made an acquisition of a company One Riot.
It’s a purchase that could easily escape most people’s radar, since the company is tiny and focused in a very specialized area.
On paper, the company is in the mobile space and provides ad targeting technology, but if you dig deeper by simply reading their blog posts- you get a good idea of why Wal-Mart purchased the company.