Ed Cotton: The Power Of Social Data

Ed Cotton: The Power Of Social Data
technology

Wal-Mart recently bought a social media data company that offers the retail giant unprecedented insight into communities and consumers.

Ed Cotton, BSSP
  • 19 september 2011

Yesterday, Wal-Mart made an acquisition of a company One Riot.

It’s a purchase that could easily escape most people’s radar, since the company is tiny and focused in a very specialized area.

On paper, the company is in the mobile space and provides ad targeting technology, but if you dig deeper by simply reading their blog posts- you get a good idea of why Wal-Mart purchased the company.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.