Ed Cotton: The Rapid Prototyping Of Business
The internet and start-up workshops are turning the focus of business towards creating workable prototypes and sharing new ideas.
It’s fast becoming a fact that there’s a generation gap when it comes to ideas of business and business process. Quite simply, the internet has changed the rules and no presents a massive ocean of disruptive opportunity to anyone with the imagination and vision to capture it.
The non-internet business process required time and detailed research to develop viable concepts that people had confidence that they could work in the market. It’s a laborious process that takes a considerable amount of time to develop and once developed it takes a even more time to understand the viability of the business. It’s a process that’s made more complex by rules, authors, approval and road-blocks that come in the form of standards or scores that have to be met.