An electric vehicle manufacturer has opened its first concept store in an L.A. shopping mall, replicating the look and feel of the Apple stores.

Electric-vehicle startup Coda Automotive has opened its first auto showroom at the Westfield Century City Shopping Center in Los Angeles, USA. The Coda Experience Center has a similar look and feel to Apple Stores: clean, minimalistic, bright and friendly. However, instead of selling consumer electronics, Coda is selling a $35,200 electric car. Customers can test and find out more information about the car in a casual retail atmosphere. A refreshing change from the pushy car salesman looking to hard sell.

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