EV Company Mimics Apple Stores To Sell Cars In Shopping Malls

EV Company Mimics Apple Stores To Sell Cars In Shopping Malls
technology

An electric vehicle manufacturer has opened its first concept store in an L.A. shopping mall, replicating the look and feel of the Apple stores.

Yi Chen
  • 12 september 2011

Electric-vehicle startup Coda Automotive has opened its first auto showroom at the Westfield Century City Shopping Center in Los Angeles, USA. The Coda Experience Center has a similar look and feel to Apple Stores: clean, minimalistic, bright and friendly. However, instead of selling consumer electronics, Coda is selling a $35,200 electric car. Customers can test and find out more information about the car in a casual retail atmosphere. A refreshing change from the pushy car salesman looking to hard sell.

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