Evian's Interactive Ads Transforms Audience Into Dancing Babies
French water brand, evian, brings its 'Babies Inside' campaign to a new level with a series of innovative bus shelter advertisements.
French water brand, evian, brings its ‘Live Young' campaign to a new level with a series of interactive bus shelter advertisements, co-created with design firm – JCDecaux. Five downtown Chicago bus shelters have been integrated with a digital screen that features a dancing baby body, complete with music. Furthermore, the shelters' QR codes enable the audience to interact with the campaign through the evian mobile website, where they can watch ads and download the ‘LetsBabyDance' iPhone application that allows them to join in and be part of the user-generated version of the dancing baby video. Jerome Goure, VP Marketing of Danone Waters of America, Inc., explains the campaign: