Film Promoted With A Bacteria-Infested Billboard [Video]

Film Promoted With A Bacteria-Infested Billboard [Video]
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Warner Bros. uses a billboard made with live mold to promote its latest thriller film, Contagion.

Yi Chen
  • 17 september 2011

To promote its latest film, Contagion, Warner Bros. Canada teamed up with microbiologists to create two small billboards made entirely from bacteria. The billboards acted like a petri dish where live bacteria including penicillin, mold and pigmented bacteria infested the board to slowly reveal the movie title, ‘Contagion’.

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