Four Observations (And Lots Of Questions) On The Boston Globe’s Lovely New Paywalled Site [Headlines]
The Boston Globe's website has undergone an entire redesign and added a paywall. Joshua Benton asks, "is it what Boston readers want?"
This morning, The Boston Globe took the cloak off its brand new website,BostonGlobe.com. And I really do mean “brand new” — this is no redesign. Years ago, rather than building its own separate newspaper website, the Globe decided to focus on building Boston.com, a site that featured stories from the Globe but also lots more, aimed at creating something more like a community portal than a traditional newspaper site.
The strategy worked: Boston.com is one of the most visited newspaper sites in the country, far ahead of most of its major-metro rivals. But for a company that still (like all U.S. newspaper companies) gets the vast majority of its revenue from print, the content created especially for print — newspaper stories — could get a little lost online.