The luxury fashion house was the most talked about label during this London Fashion Week, and it's all thanks to their digital expansion.

This article titled “Burberry trumps its rivals at London Fashion Week” was written by Rosie Swash, for guardian.co.uk on Monday 26th September 2011 12.01 UTC

In a recent article, Retail Week briefly mentioned Burberry's intention to concentrate its marketing campaigns on the digital sphere in future. Not big news, admittedly, but there is still something refreshing about hearing that one of the country's biggest fashion labels is getting on board with the whole online thing. Like many of the creative industries, much of the fashion world has so far treated “the internet” as another trend, like colour-blocking, which will be long forgotten by Spring 2012.

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