Google adds Zagat to list of latest acquisitions in a bid to improve local business reviews.

Google has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. Terms of the deal weren’t disclosed.

Zagat was founded back in 1979, and, according to the company, now includes ratings and reviews submitted by 350,000 ‘surveyors’ — its own consumers submit content for use in future guidebooks. In recent years the company has moved its reviews online as well, and it offers mobile applications for the top smartphone platforms. Much of their online content was locked behind a paywall for some time, but Zagat relaunched its website in February to include far more free content. TechCrunch

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