Google May Soon Become An Online Movie Rental Superstore

Google May Soon Become An Online Movie Rental Superstore

Google has invested over $200 million as it expands into the world of video on demand.

Anna Brillon
  • 15 september 2011

Analysts believe that Google is gearing towards a new window in its already successful business, and that is in the form of online video rentals which include ad support. Reports state that Google has spent over $200 million to get third party licenses and rights to publish videos, which is believed to be a move to help revamp YouTube into a highly profitable Video on Demand (VOD) portal.

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