Internet firm focuses on new social network Google Plus by ridding company of 'inefficiencies.'

This article titled “Google+ launch: search giant closes 10 products” was written by Josh Halliday, for guardian.co.uk on Monday 5th September 2011 10.14 UTC

Google is to shut down 10 products, including the search company Aardvark, bought for $50m last year, as the internet giant focuses on new social network Google+ ahead of its public launch.

The “fall spring clean” follows a pledge by Larry Page to rid the company of inefficiencies after he took over as chief executive in April.

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