The executive chairman spoke at this year's Edinburgh International Television Festival.

Google's executive chairman, Eric Schmidt, was the keynote speaker at the 2011 Edinburgh Internative Television Festival in the UK, delivering the annual MacTaggart lecture. This article from The Guardian examines the impact of his speech and what the television industry thought about it. They describe his lecture as carefully crafted and say it was designed to boost Google's intellectual credibility while giving depth to the debate around technology firms' role in the media industry's future. One point Schmidt tried to make to TV executives was that Google hadn't stolen the market share from broadcasters:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in