Green Seating Brings The Park To The Street
San Francisco city brilliantly turned two dumpsters into mini-parks that can be moved from one location to another.
In the busy and densely populated city of San Francisco, denizens get to enjoy a refreshing view of nature, even in the form of a dumpster. Parkmobiles, as these dumpster-turned-garden units are called, are now found along the South of Market District. Measuring about 16 feet long by 6 feet wide, the bright red Parkmobiles are lined with lush greenery, which city-goers can appreciate while they lounge on its conveniently attached benches. If buildings make it impossible for sunlight to pass, the Parkmobiles can be easily rolled out to a sunnier venue. At present, there are only 2 Parkmobile units available, a number which the city of San Francisco hopes to increase over time.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.