Greenpeace Offers £5,000 To Attack Volkswagen’s Winning Ad

Greenpeace Offers £5,000 To Attack Volkswagen’s Winning Ad
technology

The environmental organization retaliates against the car maker for opposing cuts to CO2 emissions, by creating a competition that will award the best spoof ad.

Yi Chen
  • 8 september 2011

Greenpeace is encouraging filmmakers to create a short, one-minute anti-Volkswagen ad and is offering the winner a nice sum of £5,000. The campaign sprouts from Greenpeace’s claims that the German automaker is ‘threatening our planet by opposing cuts to CO2 emission.’ Two months ago, Greenpeace created an online ad that’s a spoof to Volkwagen’s award-winning ‘The Force’ ad. In the spoof ad, it asks the viewer to ‘join the rebellion’ and to ‘turn VW away from the Dark Side.’

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