HBO Promotes Boardwalk Empire With Vintage Subway Cars In New York City
To promote Boardwalk Empire, HBO has partnered with New York's MTA to bring a 1920s subway train back to life during weekends in September.
Props to Gothamist for drawing our attention to this brilliant promotion launched by HBO to coincide with the second season of Boardwalk Empire. Going above and beyond posters in the subway station, the premium cable channel stepped it up with a concept that's in line with the Prohibition-era period of the show. Beginning tomorrow, September 3, a vintage 1920s subway train will run along the 2/3 express line throughout New York City on weekends, ending on September 25 with the show's premiere. The train is complete with all its original detailing from rattan seats, ceiling fans, drop sash windows, and some Boardwalk Empire-inspired period advertisements.