Heineken’s New Champions League Campaign Utilizes Ambassadors

Heineken’s New Champions League Campaign Utilizes Ambassadors
Advertising

A new campaign for the beer maker highlights the joy of sport and some of its epic players.

Tarik Fontenelle
  • 13 september 2011

Heineken’s relationship with the UEFA Champions League, the premier club competition in European soccer, has continued into the 2011/12 season with the launch of their new campaign: ‘Legendary Football.’ Centered around two films featuring legends from the competition, the campaign aims to focus on the special moments of the game; the magic produced by the stadiums, fans and players of the Champions League.

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