Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]

Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]
Advertising

A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day.

Timothy Ryan, PSFK Labs
  • 20 september 2011

MBA Online has visualized the data provided to AdAge by Magid Generational Strategies. The resulting infographic breaks down media consumption during different time periods and into five generations: Baby Boomers (47-65), Generation X (30-46), Adult Millennials (18-29), Teen Millennials (13-17), and iGen(12 and under). Percentages don’t add up to 100% since more than one type of media can be consumed at any given time.

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