Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]
A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day.
MBA Online has visualized the data provided to AdAge by Magid Generational Strategies. The resulting infographic breaks down media consumption during different time periods and into five generations: Baby Boomers (47-65), Generation X (30-46), Adult Millennials (18-29), Teen Millennials (13-17), and iGen(12 and under). Percentages don’t add up to 100% since more than one type of media can be consumed at any given time.
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