How Consumers Interact With Brands On Facebook [Headlines]
A recent study shows that consumers use Facebook to interact with their favorite brands, but rarely engage in the conversation.
People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior.
The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network.
When it comes to “Liking” brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).