A recent survey reveals a new consumer trend and attitude towards environmentally sustainability and greenwashing by companies.

This year, the Green Gauge study collected data from more than 2,000 respondents in the U.S. and revealed a shift in behaviour when it comes to being environmentally responsible. There's a trend towards ‘simple and practical steps', where 63% of consumers are using tap water instead of bottled water (up 5 points from 2008) and 39% are using reusable shopping bags as opposed to plastic ones (up by 11 points from 2008). Consumers are also more willing to believe and trust the company's marketing claims regarding its environmental initiatives.

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