Meat produced within a holistic, integrated farming system provides a more ethical alternative to factory farming.

This article titled “A bone to pick” was written by Lucy Siegle, for The Observer on Saturday 3rd September 2011 23.05 UTC

The question can be downsized: humane meat, really? Some vegans and vegetarian activists consider ecocarnism an unbearable oxymoron. But still millions who describe themselves as compassionate and ethical elect not to forgo flesh but to eat “happy meat” that is sustainably produced with more thought to animal welfare. Psychologist Melanie Joy describes a neo-carnism that fosters a sort of moral disconnect, which allows us to eat some animals that are “sustainably produced” while being wildly sentimental about others.

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