Inform and entertain, but don't hassle explain Matt Rosoff and Jolie O'Dell.

This article titled “How to pitch your apps to journalists and bloggers” was written by Stuart Dredge, for on Wednesday 21st September 2011 23.35 UTC

How should app developers and startups be approaching journalists and bloggers? A pair of sessions at the Twilio conference in San Francisco saw writers from Business Insider and VentureBeat outline how they want to be pitched.

Matt Rosoff, West Coast editor at Business Insider, was first up, explaining what makes a story in Silicon Valley.

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