The latest SAMMA conference provides insights for businesses entering the Indian market about how to keep their brands relevant.

The news of India overtaking Japan as the world’s third largest economy in 2012 probably did not come as a surprise to the 300+ individuals present at the SAMMA Summit held in New York City this past weekend and touted as the largest professional association of South Asian thought leaders in media, entertainment and marketing.

SAMMA is helping to build its network with the help of individuals like Fareed Zakaria (Editor-at-large TIME Magazine, CNN Host), Rishad Tobaccowala (Chief Strategy & Innovation Officer, VivaKi/Publicis Worldwide), Sanjay Gupta (CNN Medical Correspondent), Shiv Singh (Global Head of Digital, Pepsico Beverages), Naveen Selvadurai (Co-Founder, Foursquare), Louise Sams (EVP & President, Turner International), Ann Mukherjee (CMO, Frito-Lay NA), Aziz Ansari (comedian & actor) and many others.

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